Aura brand identity

Aura is a digital picture frame designed to cultivate life’s most memorable moments. At its core, the brand brings genuine connection to life through elevated, intentional design. As Creative Director, I’ve led the development of a cohesive brand identity—shaping everything from visual storytelling and product marketing to packaging, campaigns, and digital experience. My role has been to guide the creative vision, build and mentor a high-performing team, and ensure every brand touchpoint reflects Aura’s mission.