Gap Denim

Since 1969, Gap has stayed true to simple, timeless design. As part of a rebrand to focus on Gap’s foundation in denim, we created an updated lockup to live across all denim channels. The design was inspired by the heritage Gap Denim line from the 90s, but updated to align with the current brand identity.  This new simplified design has universal and generational appeal, while also staying true to the brand’s rich 50-year heritage in denim.